Little Things Sound Studios (formerly Clearcut Sound Studios) is a well-regarded Soho-based sound design studio with an impressive client roster including Adidas, M&S, Pepsi, Hotel Chocolat, and the BBC. However, the website has severe foundational SEO gaps that make it nearly invisible to search engines and AI discovery platforms.
This site runs on Webflow with Cloudflare CDN. Some recommendations are constrained by Webflow’s platform limitations — these are marked with a Webflow Limit badge. Where possible, workarounds via Cloudflare Workers or custom code embeds are noted.
| # | Issue | Impact |
|---|---|---|
| 1 | No sitemap.xml — returns 404; 76 pages have no crawl roadmap | Critical |
| 2 | No robots.txt — completely blank; no crawler directives exist | Critical |
| 3 | Zero JSON-LD schema on any page — no structured data across all 76 pages | Critical |
| 4 | ~0% image alt text coverage — accessibility emergency and SEO blindspot | Critical |
| 5 | /about page has 7 H1 tags — completely broken heading hierarchy | Critical |
| # | Action | Effort |
|---|---|---|
| 1 | Enable sitemap.xml in Webflow settings | Low |
| 2 | Create robots.txt with sitemap reference | Low |
| 3 | Add Organization + LocalBusiness JSON-LD to homepage | Low |
| 4 | Fix /about page to single H1 (demote 6 extras to H2/H3) | Low |
| 5 | Add meta descriptions to 7 core pages | Medium |
Completely blank/missing. No User-agent rules, no Disallow directives, no Sitemap reference, and no AI crawler policies.
Critical Webflow Limit Webflow auto-generates robots.txt when enabled. Verify Settings > SEO > Indexing is enabled.Returns 404. No sitemap.xml exists. 76 pages have no crawl roadmap for search engines. Webflow auto-sitemap appears disabled.
Critical Webflow Limit Enable auto-sitemap in Webflow Settings > SEO > Sitemap. Check "Auto-generate sitemap".| Check | Result |
|---|---|
| HTTP → HTTPS redirect | 301 Pass |
| non-www → www redirect | 301 Pass |
| Trailing slash handling | Consistent |
| HTTP/2 protocol | Enabled |
| CDN | Cloudflare (edge cached) |
| Header | Status |
|---|---|
| Strict-Transport-Security (HSTS) | Present (max-age=31536000) |
| X-Frame-Options | Missing |
| X-Content-Type-Options | Missing |
| Content-Security-Policy | Missing |
| Permissions-Policy | Missing |
| Referrer-Policy | Missing |
5 of 6 security headers missing. Configure via Cloudflare Transform Rules or Workers.
Single-language site (English only). No international pages or hreflang tags needed.
N/AGeneric pattern: "Little Things | [Page]" with no service keywords. Missing "sound design", "sound studio", or "audio" qualifiers that would help search visibility for core services.
| Page | Title | Status |
|---|---|---|
| /work | "Little Things | Work!" | Generic |
| /team | "Little Things | Team!" | Generic |
| /contact | "Little Things | Contact" | Generic |
| Page | Status |
|---|---|
| Homepage | Not Detected |
| /work | Not Detected |
| /about | Not Detected |
| /things-we-do | Not Detected |
| /team | Not Detected |
| /news | Not Detected |
| /contact | Not Detected |
| /team/* (bio pages) | Not Detected |
| /news/* (articles) | Not Detected |
Meta descriptions not detected on any sampled page. Google auto-generates all snippets.
| Page | H1 | Quality |
|---|---|---|
| Homepage | "SOUND DESIGN FOR ADVERTISING" | Good |
| /work | "Sound is the most powerful tool" | Weak |
| /about | 7 H1 tags (!) | Critical |
| /things-we-do | 2 H1 tags | Critical |
| /team | "LITTLE THINGS SOUND DESIGNERS" | OK |
| /news | "LITTLE THINGS TO TALK ABOUT" | Weak |
| /contact | "FIND US IN THE HEART OF SOHO" | Weak |
OG tags not reliably detected on any page. Critical gap for a creative studio that should be shareable on social media. Twitter card meta tags also missing.
| Pillar | Score | Notes |
|---|---|---|
| Experience | 7/10 | 30+ years as Clearcut Sound, employee-owned, Soho location, major brand clients |
| Expertise | 5/10 | Strong portfolio but credentials invisible; team bios are thin |
| Authoritativeness | 5/10 | Industry award nominations; limited external authority signals on-site |
| Trustworthiness | 5/10 | Physical address, phone, company reg; no client testimonials on work pages |
Overall E-E-A-T: 5.5/10 — Strong credentials, very poorly surfaced.
Impressive client roster (Adidas, M&S, Pepsi, LNER, Hotel Chocolat, NSPCC). Video embeds via Vimeo. Minimal written descriptions — no case study depth, process explanation, or client testimonials per project.
Mix of team profiles, industry commentary, project spotlights. Average 300–600 words (thin). No author attribution. No publication dates consistently visible. Limited internal linking to related work or services.
7 team members with individual profile pages. Bios are brief (95–280 words). LinkedIn links inconsistent. "As heard in" sections not fully populated. Roles: Senior Sound Designer (James Clark), Sound Designers (Ed de Lacy, Charlie Cooper, Dan Rimmer), Junior Sound Designer (Vika Vinnikova), Managing Director (Chris Wrigglesworth), Producer (Lindsay Grant).
Phone: +44 (0)20 7437 5225. Multiple email contacts. Physical address: 1st Floor, 8–12 Broadwick Street, Soho, W1F 8HW. Company No. 02848797. VAT: GB 627 6477 09. Google Maps embed.
Client testimonials on work pages. Industry certifications or award badges. Trustpilot/review integration. Press/media logos section. Client count or years of experience prominently displayed.
| Page Type | Schema Found | Status |
|---|---|---|
| Homepage | None | Missing |
| /work (hub) | None | Missing |
| /work/* (39 pages) | None | Missing |
| /about | None | Missing |
| /things-we-do | None | Missing |
| /team + /team/* | None | Missing |
| /news + /news/* | None | Missing |
| /contact | None | Missing |
Zero schema markup across all 76 pages. This is the worst-case scenario for structured data.
| Schema Type | Where | Impact |
|---|---|---|
| Organization + LocalBusiness | Homepage, /contact | Knowledge Panel, local search for "sound studio Soho" |
| CreativeWork / VideoObject | 39 /work/ pages | Video rich results, portfolio visibility |
| Article / BlogPosting | 20 /news/ pages | Article rich results |
| Person | 7 /team/ pages | Author entity linking |
| BreadcrumbList | All pages | Breadcrumb display in SERPs |
| Service | /things-we-do | Service rich results |
| WebSite | Homepage | Sitelinks search box |
| Signal | Status |
|---|---|
| HTTP/2 protocol | Enabled |
| Cloudflare CDN | Edge cached (HIT) |
| TTFB | Excellent |
| Static asset CDN | cdn.prod.website-files.com |
| Page | Images | With Alt | Coverage |
|---|---|---|---|
| Homepage | ~12 | 0 | 0% |
| /about | ~11 | 0 | 0% |
| /team | ~11 | 0 | 0% |
| /contact | ~5 | 0 | 0% |
| /work | ~20+ | 0 | 0% |
| /things-we-do | ~4 | 0 | 0% |
~0% alt text coverage. Every sampled page has zero alt attributes on images. This is an accessibility and SEO emergency.
Does not exist (404).
MissingNo robots.txt means no directives for GPTBot, ClaudeBot, PerplexityBot, CCBot, or Google-Extended. Implicitly open to all AI crawlers but with no guidance.
| Factor | Status |
|---|---|
| Definitive statements | Low — content is conversational, not fact-first |
| FAQ / Q&A content | None |
| Data points & statistics | None |
| Portfolio descriptions | Minimal — video-first, text-light |
| Service descriptions | Brief — stylistic rather than informative |
Strong client roster creates citation opportunities (Adidas, M&S, Pepsi, BBC). "Formerly Clearcut Sound Studios" heritage provides historical entity linkage. Award nominations referenced. Employee-owned model is a differentiator. Soho location provides geographic authority. Limited external press coverage indexed on-site.
